Three Fresh Tips for Promoting Your Tutoring Business

A featured image for a blog post about promoting your tutoring business.

We’ve got an important message for you: Nobody will promote your services like you will.

While we love it when friends, acquaintances, and neighbors spread the word about our services, the real responsibility of promoting your business falls on you. We have tips to help you get motivated and effectively share your services with the families who need them.

Here are Three Tips for Effectively Promoting Your Tutoring Business

1. Be your best communicator.

You are the best person to talk about your tutoring offers. You created these amazing, creative services and know all the details and logistics. It’s you who understands who will benefit the most, whether it’s a reading intervention offer or another type of tutoring service.

Since you know your offers inside and out, you can clearly convey the value and benefits to your audience and potential students and their families.

TLDR: Don’t rely solely on word of mouth; take charge of communicating your message effectively.

2. “One and Done” doesn’t work

One of the most important lessons we’ve learned from working with so many tutors since 2018 is that “one and done” doesn’t work when it comes to promoting your business. Sharing a flyer once or sending out a single email won’t cut it. Promotion requires consistent effort.

If you’re trying to fill multiple tutoring spots or a group program, you need to actively promote your services regularly. Think about what you can do daily, every other day, or weekly to share your offer. People are busy and need to hear about your services multiple times in different ways.

Looking for more ideas for what you can do when “one and done” doesn’t work? Read WHAT TO DO WHEN NOBODY SIGNS UP FOR YOUR OFFER!

TLDR: Don’t get discouraged if one method of promotion doesn’t work. Keep trying different approaches and stay persistent.

3. Create a clear pathway.

Make it easy for people to find and learn about your services. Whether they visit your website or social media page, there should be a clear pathway guiding them to the information they need.

Need help getting your website up and running? Read 5 WEBSITE MUST-HAVES FOR YOUR TUTORING BUSINESS!

Imagine someone on a hike. Without clear trail markers, they might get lost. The same applies to your business. Provide clear steps and directions so that potential clients know exactly what action to take next. This could be a link to a sign-up page, more information about your services, or how to contact you.

TLDR: Remember, promoting your tutoring services is about helping families find the support they need. You’re not bothering anyone by sharing your offers; you’re providing a valuable service.

Need More Ideas?

If you’re in a “one and done” rut and unsure what to do next, we have a fantastic freebie for you: 50 Fresh Ideas to Market Your Tutoring Business. This resource is packed with new ways to promote your services, both online and in-person.

Get yourself out there and start promoting your tutoring business! Your future students are waiting to hear from you.