How To Create an Effective Social Media Presence as a Tutor
One thing all tutors have in common is that they need students to work with. To find students, tutors must market their services. As educators, we’re trained in lots of things, however, marketing isn’t usually one of them! Taking the leap and marketing your tutoring services can be a BIG scary step whether you’re a new or veteran tutor. There are lots of ways to market yourself as a tutor, like distributing print materials locally, conducting outreach in your community, or through social media. Here we’re going to look at how tutors can use social media to their advantage. Creating an effective social media presence as a tutor is a HUGE part of having a successful tutoring practice, but many tutors struggle in two specific areas: what to post and staying consistent.
Whether you’re just getting started, or you have a full student roster, this checklist will help you generate new ideas for your social media page so you always have something to post!
Let’s take a closer look!
What should I post?
Looking at a brand-new social media account can be daunting. What on earth should I post??? Even if you’ve had your accounts set up for a while, you can still get into an idea rut. You can use the checklist linked above to generate either your very first social media posts or your next (and next, and next) social media posts. You will never run out of ideas for what you should post on social media.
Now, if you need that checklist link again, it’s right here! Print it out and hang it on the wall right next to your desk.
Here are just a few prompts to get you started!
- Share one tip that has worked for you! (Just one! You’ll have plenty of time to share all the rest!)
- Share success stories, shoutouts, or celebrations!
- Share something to inspire or encourage others! (Like an inspirational quote.)
Again, for the rest of the prompts, download the Social Media Idea Generator Checklist! All of the prompts are open-ended enough that anybody can use them but you can also use them again and again and again.
How can I stay consistent?
Even if you are full of ideas about what to post, it can be incredibly difficult to remember to post or stay motivated to post each day. However, posting consistently is an integral part of your social media presence! Facebook and all social media platforms are going to reward you if you have a consistent strategy.
These simple tips will help you stay consistent in your social media posting.
- Batch your posts. Choose one day a week or even a month and create all of your posts ahead of time.
- Schedule your posts. Now that you have all of your posts for a specific time frame created, schedule them! You can do this manually in Meta Business Suite, or by using a third-party scheduling service like Buffer.
Posting on social media does not need to be difficult or time-consuming! Try social media batching! Check out the Social Media Batching Video Series in Members Academy!
Once you get into a consistent rhythm of posting, staying consistent will feel like a breeze. And, the more consistent you are, the stronger your brand will be!
Find more social media tips by reading 3 TRIED AND TRUE SOCIAL MEDIA TIPS FOR TUTORS!
Remember, social media posting can be overwhelming… but it doesn’t have to be. By using prompts to create post ideas, then batching and scheduling those posts, you can easily create an effective social media presence as a tutor.
Now that you have a plan and a strategy for your social media, it’s time to start posting!
